WooCommerce GTM Ecommerce Tracking

Overview

Track standard ecommerce events (add to cart, checkout, purchase etc) in GA4 via Google Tag Manager using the free gtm4wp plugin.

Prerequisites:

• GTM installed on your site
• Google Tag created in GTM connected to your GA4 property
• WooCommerce installed

See GTM Cheatsheet for setting up the Google Tag.

Install the Plugin

• Install and activate GTM4WP from the WordPress plugin directory
• Go to plugin settings and enable WooCommerce tracking

Download the Predefined Container

The plugin provides a pre-built GTM container with all ecommerce events already configured.

• Download it from the gtm4wp setup guide

Import the Container into GTM

• In GTM create a new workspace (same account — a separate workspace keeps the import clean)
• Go to Admin → Import Container
• Select the downloaded file
• Choose your new workspace
• Select Merge (not Overwrite)

Update the Measurement ID

• Go to Tags in the new workspace
• Find the ecommerce event tag
• Update the Measurement ID to match your GA4 property (format: G-XXXXXXXXXX)

Submit and Test

• Submit the workspace
• Browse your store — add items to cart, go through checkout, complete a purchase
• Check GA4 → Reports → Realtime for the following events:

view_item
view_item_list
select_item
add_to_cart
remove_from_cart
view_cart
begin_checkout
add_payment_info
add_shipping_info
purchase

Once confirmed, mark purchase as a key event in GA4 → Admin → Events.