seo copywriting cheatsheet

Passive voice

Passive voice

This product can be bought in our webshop.

Better alternative

Customers can buy this product in our webshop.

Passive voice

The bags are checked by a security employee.

Better alternative

A security employee checks the bags.

Passive voice

The employees are informed about their financial contribution.

Better alternative

The manager informs his employees about their financial contribution.

Passive voice

All our posts are checked by a colleague.

Better alternative

A colleague checks all our posts.

transitional words

Relation Example of transition words

Enumeration

first of all, also, another, furthermore, finally Cause because, so, due to, for the reason that

Comparison/contrast

similarly, likewise, rather, while, in contrast Conclusion as a result, hence, consequently, therefore

Fuzzy signals

seems like, maybe, probably, almost Emphasis above all, most noteworthy, certainly, even more