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Link Building Mastery Conference Chiang Mai 2024

  • Guest posting is shit, digital pr is way better
  • Dont overcomplicate your articles. Just read facebook threads for ideas. Do Surveys on what people are arguing about.
  • Hash tag journorequest on twitter / x - these are journos looking for responses.
  • Qwoted, responsesource (platforms of journos looking for requests )

Software

  • coveragely

Dont use gmail for outreach.

Use a legit domain - 301 it to your client or your main domain.

  • get NYtimes quality links
  • who on earth pays 38k for a 301 redirect
  • ROI hat mentality rather then a white hat, black hat

There are lots of Benefits to 301 redirects

  • guarenteed link
  • eat

Wirecutter was a affiliate site and it was redirected to nytimes.com/wirecutter after nytimes aquired it.

Google has a problem with your site not your link building strategy

  • link audit - which pages matter more, which links matter more, which keywords matter more.

Local sponsorships

sponsor local events to get links

  • get links from .edu, .gov. .org

Give testimonials

in exchange for links among the local network

  • podcast link building
  • commentary on blogs

  • no follow links are ok as long as the page is getting traffic. (Kyle Roof)
  • pages with hundreds of links
  • pages with high spam score
  • pages that dont rank on google even for their own domain name
  • pages with hidden links
  • pages on blacklisted sites
  • use rankwatch.com to find sites you should be getting links from, enter your keywords, Select the websites and place the order - use Boogle2700

You cant fake EEAT Signals anymore

Cold Email Deliverability - Michael Gardner

  • use spin words and different send times to avoid being classed as spam
  • using different email addresses
  • different credit cards
  • buy links
  • exchange links with partners
  • backlinks.slack.com
  • onlinegeniuses.slack.com
  • crohacks.slack.com

recruiting brb link exchange partners Send out reach out email to partner.

“i was wondering if you want to exchange links for seo”

the main thing is authority forbes is not a health insurance specialist yet its authority is so high that it ranks on page 2 for health insurance barnacle bro

What has google changed

  • link authority went thru the roof
  • entity trust signals
  • ugc signals boosted by 1000%
  • more links are now neutralized rather than toxified
  • more internal linking equity (increase traffic 5X)
  • Youtube has replaced UGC spam (whereever google thinks the page might be spam, google just puts a youtube video)

How does forbes do it?

  • Forbes match the affiliate link with what google is already recommending.

Keep your money pages safe by linking to supporting content pages rather then directly to your money pages

If your getting link building services:

  • distribute the links over time. Not all at once.
  • vet the services that your buying from
  • do the sales calls

Underrated tools

  • linkdetective.pro: check which relative sites you can buy links from
  • LinkResearchTools: check which links are good and which are not healthy
  • LinkDR: ai based linked building platform
  • Linkboss: ai based internal linking.

Assess your competitors link/spam scores before buying links

If a site has no links but you have a unique product and youtube, social profiles.. it depends on how competitive the serps are.

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